On certain occasions, nurseries can get quite crowded with many different people looking for many different things. And because nobody wants to ever feel lost or confused inside a business, It’s important for you to keep your customers informed of where they are, where they can go next, and how they can get there. This is a huge boost to customer satisfaction and positive experience. Informational signs, directories, and wayfinders are excellent tools for this!
Informational signs help convert customer curiosity into actual transactions by providing the important details your customers need to make a purchase decision on the spot. Such information include plant names, scientific names, price, description, uses, and ease of care. Directory and wayfinding signs help keep your area organized and your customers informed by indicating the various areas of your nursery as well as instructions on how customers can get to where they want to go.